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Privacy Policy

Last Edited on 2020-Oct-15

The terms “Backtrace” “we,” and “us” include Backtrace I/O. and our affiliates and subsidiaries. This Privacy Policy explains our information practices, the kinds of information we may collect, how we intend to use and share that information, and how you can opt-out of a use or correct or change such information. All other terms not defined herein will have the meanings set forth in the Terms.

This privacy statement is a mechanism for us to be transparent with our privacy practices regarding personal information that we collect, use, share and secure from: (i) visitors to https://backtrace.wpengine.com (the “Site”); (ii) users who register to use our online platform for application debugging (the “Services” and such users, the “Customers”).  This website is designed for businesses and is not intended for personal or household use. Accordingly, we treat all personal information covered by this Privacy Policy, including information about any visitors to our website, as pertaining to individuals acting as business representatives, rather than in their personal capacity.  With respect to personal information collected as described in this Privacy Policy other than on behalf of our Customers, Backtrace is the controller.  Backtrace’s EU representative is VeraSafe.

Backtrace processes software diagnostic information on behalf of our Customers. Our Customers are considered data controllers, and when we collect information on their behalf, it is only in accordance with their instructions. This privacy statement is not intended to discuss the collection or use of personal information by a Customer’s use of the Services and does not apply to third-party websites, applications, or services that display or link to different privacy statements. Because a Customer’s collection or use of personal information is specific to their use and implementation of the Services, please consult a Customer’s privacy statement or the written contract between a Customer and Backtrace for the Services for more information. For additional details, please see the Debugging Platform Activities section below.

If you have questions or complaints regarding this privacy statement or our privacy practices, please contact us at privacy@backtrace.io.

What personal information do we collect from the people that visit our blog, website or app?

When registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card or other details to help you with your experience.

We may automatically collect IP Address and Browser information as you navigate our site.

We may also collect computer diagnostic information from users of our Service under the direction of our Customer, who acts as a data controller in that case. See Debugging Platform Activities section for more details.

We ask that you not provide us with any sensitive personal information.  If you provide us with any sensitive personal information, you must consent to our processing of such sensitive personal information in accordance with this Privacy Policy.

Where we are required by law to collect your personal information or where we need your personal information in order to provide you with our services, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services.  We will tell you what information you must provide by designating it as required at the time of collection or through other appropriate means.

When do we collect information?
We collect information from you when you navigate our site, register on our site, subscribe to a newsletter, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket, email us, or enter information on our site.

How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To send periodic emails regarding your order or other products and services.
  • To follow up with them after correspondence (live chat, email or phone inquiries)
  • To comply with law as we believe necessary including lawful requests and legal process such as to respond to subpoenas or requests from government authorities.
  • For compliance, fraud prevention and safety, we may use your personal information and disclose it to law enforcement, government authorities and private parties as we believe necessary or appropriate to (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the Terms; and (c) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

We use your personal information only as permitted by law. Our legal bases for processing the personal information described in this Privacy Policy depends upon our processing purpose but may include (i) performance of a contract governing our provision of services to you; (ii) legitimate interests; (iii) compliance with law; or (iv) your consent. We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.

Debugging Platform Activities

With respect to our Services, we collect information under the direction of our Customers (the data controller), and have no direct relationship with the individuals whose personal information we process. The processing of data sent from our Customers is governed by our Terms of Use, Data Processing Addendum, or any other agreement agreed to and signed by Backtrace with our Customers. If you are a customer of one of our Customers and would like more information on their use of your data, please contact the Customer that you interact with directly.

Backtrace acknowledges that you have the right to access your personal information. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his or her query to the Backtrace Customer (the data controller) who will then provide instructions to Backtrace, if necessary.

We will retain personal information pursuant to our retention policy and will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How do we protect your information?
We implement a variety of security measures designed to maintain the safety of your personal information when you enter, submit, or access your personal information. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database in a manner designed only to be accessible by those we authorize.

Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, Some of the features that make your site experience more efficient may not function properly. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.

Do we share information to outside parties? 
We make use of third party data services (i.e. hosting, backup, monitoring) and may need to share user information with them in the course of doing business. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.

Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

EU-U.S. Privacy Shield

Backtrace I/O complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States to the extent Backtrace I/O relies upon those frameworks for the transfer of such information.

Backtrace I/O has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.  If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/

For purposes of enforcing compliance with the Privacy Shield, Backtrace I/O is subject to the investigatory and enforcement authority of the US Federal Trade Commission (FTC).

Contact Backtrace I/O at privacy@backtrace.io if you wish to limit the use and disclosure of your personal data.

In compliance with the Privacy Shield Principles, Backtrace I/O commits to resolve complaints about our collection or use of your personal information.  EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Backtrace I/O at privacy@backtrace.io. We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of personal data within 45 days of receiving your complaint.

Backtrace I/O has further committed to refer unresolved Privacy Shield complaints to JAMs, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit https://www.jamsadr.com/file-an-eu-us-privacy-shield-claim for more information or to file a complaint. The services of JAMs are provided at no cost to you.

If your complaint is not resolved through the above methods, a binding arbitration process may be available under the Privacy Shield in certain circumstances. To find out more about the Privacy Shield’s binding arbitration scheme, please see https://www.privacyshield.gov/article?id=ANNEX-I-introduction

If we have received your personal information in the U.S. under the Privacy Shield, and subsequently transfer that information to a third party agent or service provider for processing, we will be responsible if our third party agent or service provider fails to process your personal information in compliance with the Privacy Shield Principles and this causes you harm.

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking.

Children

  • We do not specifically market to children under the age of 13 years old.
  • We do not knowingly let third-parties, including ad networks or plug-ins collect personal information from children under 13.  If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will take reasonable actions to delete it.  We encourage parents or guardians with concerns to contact us.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
privacy@backtrace.io and we will promptly remove you from ALL correspondence.

Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below.

Backtrace I/O, Inc.
PO Box 4898
New York, NY 10185
USA

privacy@backtrace.io

Your rights

If you are located in the European Economic Area, United Kingdom or Switzerland (collectively, “Europe”), European data protection laws give you certain rights regarding your personal information.  If you are located within Europe, you may ask us to take the following actions in relation to your personal information that we hold:

  • Access. Provide you with information about our processing of your personal information and give you access to your personal information.
  • Correct. Update or correct inaccuracies in your personal information.
  • Delete. Delete your personal information.
  • Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
  • Restrict. Restrict the processing of your personal information.
  • Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.

You may submit these requests by email to privacy@backtrace.io or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request.  Applicable law may require or permit us to decline your request.  If we decline your request, we will tell you why, subject to legal restrictions.  If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.  You can find your data protection regulator here.

Cross-Border Data Transfer

If you are located in Europe and we transfer your personal information out of Europe to a country not deemed by the European Commission to provide an adequate level of personal information protection, the transfer will be performed:

  • Pursuant to the recipient’s compliance with standard contractual clauses or Binding Corporate Rules;
  • Pursuant to the consent of the individual to whom the personal information pertains; or
  • As otherwise permitted by applicable European requirements.

You may contact us if you want further information on the specific mechanism used by us when transferring your personal information out of Europe.

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